About annie

Annie is committed to elevating the quality of critical thinking in business and life, focusing on helping women avoid being conned by new-age nonsense and self-help platitudes.

After appearing in major theatre productions (including her naked run in Mum’s the Word) and  Australian TV dramas, Annie founded COUP – a corporate development and communication consultancy – with her husband, David.  They have pioneered skills-based training drawn from theatre practice, critical thinking and business principles, delivered to hundreds of companies across Australasia in finance, professional services, pharma, resources, telecoms, FMCG, government and the profit-for-purpose sector.

Having trained and coached thousands of women leaders, it became blindingly apparent to Annie that understanding cognitive flaws and unconscious biases can protect our lives from unwelcome drama and ruin. 

She became deeply irritated that the benefits of critical thinking are overlooked while New-Age nonsense and pseudoscientific health offerings are widely consumed.   So, one day, she began tapping out the story of Kat.  

Annie lives on Sydney’s Northern Beaches with her husband, their daughter, their son occasionally and their enormous Groodle.  She can be found at Code 5 gym in Brookvale most days, which gives her tacit permission to drink quite a lot of wine.

She would like it if many women read this book, and it made things better for them.